Thursday, December 30, 2010
Larsson Sells 115,000 eBooks On Christmas and Day After
After Amazon reported that THE GIRL WITH THE DRAGON TATTOO was their biggest-selling ebook on December 25 and most-gifted holiday ebook, Random House has said that on December 25 and 26, they sold 115,000 units of Stieg Larsson ebooks across the entire Millennium Trilogy. The company indicated their total ebook sales for that two-day holiday period "rose more than 300% over last year's sales" (measured in units) setting a new two-day record. (Some executives expressed disappointment to us that early statistics for Christmas Day ebook sales weren't higher still, since ebook sales have been running about three times last year's sales throughout the year. But we don't have a lot of data, yet.) Random also noted seeing "for the first time...a significant sales increase for children's picture books available in ebook format."
Larsson's DRAGON TATTOO also topped Kobo's holiday bestseller lists in the US, the UK, Australia, and the rest of the world, coming in at No. 2 on their Canadian list (behind his THE GIRL WITH THE HORNET'S NEST).