E-book sales begin to cannibalise print
23.09.10 - Philip Jones - The Bookseller
Sales of printed romance books have fallen for the first time since records began at a time when e-book sales have more than doubled.
The data, released as part of a seminar held yesterday with Enders Analysis, 'Digital Seminar: e-books and their impact on the market', showed genres such as science fiction and romance are “overperforming” thanks to the tastes of early adopters of e-books. For example, the e-book market share of the science fiction and fantasy sector globally for the 10 weeks since June was 10%, more than treble the genre’s market share of print book sales. The share taken by romance and saga books was 14%, seven times its print market share.
Julie Meynink, business development director of Nielsen BookScan, said though it was early days, data from Nielsen BookScan US, which globally represents the biggest share of e-book sales, showed a decline in print sales within these two sectors. In the year to date sales of romance books in the US are down 7.5%, while science-fiction and fantasy sales are down, even when the effect of Stephenie Meyer is stripped out. Estimated e-book sales from the Association of American Publishers show that the e-book market has risen 10-times since 2008, with sales accelerating this year with sales over the first two quarters up 180% on 2009.
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