Harper Press - $NZ$39.99
In Chocolate Wars, bestselling historian and award-winning documentary maker Deborah Cadbury takes a journey into her own family history to uncover the rivalries that have driven 250 years of chocolate empire-building.
Beginning with an account of John Cadbury, who founded the first Cadbury's coffee and chocolate shop in Birmingham in 1824, 'Chocolate Wars' goes on to chart the astonishing transformation of the company's fortunes under his grandson George. But while the Cadbury dynasty is the fulcrum of the narrative, this is also the story of their Quaker rivals, the Frys and Rowntrees, and their European competitors, the Nestles, Suchards and Lindts. These rivalries drove the formation of the huge chocolate conglomorates that still straddle the corporate world today.
There are several references to New Zealand including Mar's attempt to venture here in the early 1960's which was quickly countered with a series of Cadbury initiatives cuminating in Moro bars which became so popular it became difficult for Mars and Nestle to gain any market share.
This is absorbing narrative history peopled by colourful characters - the story of the chocolate pioneers, the visions and ideals that inspired them and the mouth-watering concoctions they created.
About the author:
Deborah Cadbury is the acclaimed, bestselling author of several books, including ‘The Dinosaur Hunters’, ‘The Lost King of France’, and ‘Seven Wonders of the Industrial World’.
She has also won numerous international awards as a TV producer for the BBC, including an Emmy for ‘Horizon’. She lives in London.
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