Want to Cash In on Digital Publishing? Focus on "Sustainable Value"
Giving away content for free is not a business plan. Yet, there has been a massive proliferation of free, online content -- most of it ephemeral. What is lasting and can produce a profit? The information in books, newspapers and magazines. The key is to focus on delivering information has lasting, sustainable value. Chris Rechtsteiner, Page Foundry, Inc. explains.
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What are Digital Publishing's "Durable Goods"?
Publishing's "product" (or content, if you prefer) tends to be of the "use once" variety. So, how does "sustainable value" translate to the publishing industry. What are digital publishing's "durable goods"?
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