Sunday, June 20, 2010


I suspect that The Wonky Donkey may have achieved the greatest ever sales of a NZ picture book in the first year of  publication. The Wonky Donkey was pubished in October 2009 so the NZ sales figures below have been achieved in just eight months.And of course these are NZ sales figures only, the title has also been published in Australia and the US and I understand total sales now exceeed 70,000 copies.

Thanks to the kind folks at Nielsen BookScan who have provided the following  sales figures which are are from Dec 2008 when the Nielsen BookScan panel began.

The Wonky Donkey   Smith, Craig    Scholastic New Zealand    27,704     
Perky the Pukeko    Osment, Michelle    Little Friends Pub.          9,943   
Herbert:The Brave Sea Dog    Belton, Robyn    Craig Potton Publishing    9,790     
Ben and Mark:Boys of the High Country    Bougen, John & Fernyhough, Christine    Random House New Zealand Ltd    6,909      
The Dangerous Book for Boys    Iggulden, Conn & Iggulden, Hal    HarperCollins Publishers (New Zealand)    6,326

My congratulations to all concerned and thanks to Nielsen BookScan for these figures and for all the wonderful collection and collation of statistics they supply to the book industry.  

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