09.03.09 Catherine Neilan writing in The Bookseller
Amazon’s Genevieve Kunst has urged “all publishers” to get digitising if the UK is “ever” to see the launch of the Kindle device.
Speaking at the close of this year’s IPG Conference, Kunst, senior vendor manager for digital text, said she “would love to see IPG members get involved” by those who have distribution rights for the US creating e-books for the American market. It would be a “quick and easy way of getting into the US market,” Kunst said.
She reiterated that there was “no date” for a UK launch yet, stressing her appearance at the conference was only “to introduce the device”, which was positively received when it was passed among the attending publishers.
But Kunst explained: “We launched in the US with 90,000 e-books available - we waited until we had reached a critical mass. We want to be able to offer an equally good selection if the Kindle is ever to come into the UK.”
Kunst added the current catalogue of available e-books was “not robust” and as a result it would be “hard to encourage people to buy devices”.
In conversation with The Bookseller after the event, she said: “In general, UK publishers should be digitising content. The most important thing is making sure we have the best customer offering possible, and the best user experience.
She added: “Publishers should not be afraid of digitisation. It is a great way to ensure that they realise the full potential of their content.”