Workman Gives Away Kindles, Lands Book in Amazon's Top Spot
By Lynn Andriani -- Publishers Weekly, 3/24/2009
By Lynn Andriani -- Publishers Weekly, 3/24/2009
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Beginning at 8:00 AM Pacific, Sethi began announcing winners through his live streaming video chat at http://www.iwillteachyoutoberich.com/ and through his Twitter account.
Within a few hours, the book reached #33 on Amazon’s bestseller list; by afternoon it was at number one, both in physical books and on the Kindle platform. Sethi hosted a video chat all day, at one point attracting more than 1,000 visitors. He left his computer only intermittently (once to answer the doorbell when Workman sent a bottle of champagne to congratulate his book reaching number one). Workman has ordered another reprint.
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Sethi’s book, a $13.95 paperback, offers young people a six-week plan for building financial security. The author (pic left) is the founder and writer of IWillTeachYouToBeRich.com, which hosts over 200,000 readers every month, and is a recent Stanford University grad.
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