Thursday, February 18, 2010

Mobcast to distribute Walker e-books

17.02.10 | Victoria Gallagher in The Bookseller

Walker Books has signed a partnership with Mobcast to distribute e-books to wireless devices including mobile phones in a way to get its content to new audiences.

Mobcast Services, parent company of digital book service will distribute titles by authors including Anthony Horowitz on and across partners’ app stores. The titles will be available to customers using mobiles devices made by Nokia, Sony Ericsson and Blackberry.

Paul Rhodes, head of digital at Walker, said: "At Walker, we are constantly evaluating new ways to take our first-class content to new audiences - GoSpoken's unparalleled reach in the mobile sector coupled with their understanding of the publishing landscape makes them perfect partners for our venture into this exciting and emerging new market."

Gwen Delhumeau, business development manager for Mobcast, said that the deal provided "another dimension" to the range. He added: "Books on mobile is a great way for parents to introduce reading & literacy to children on a device that is always at hand."

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