June 21, 2009
Salesmen have a trick. It's a well-known trick, but even though you know it's coming, it really works: They use your name over and over again in their spiel. Hearing your name operates as a sort of verbal aphrodisiac. Ever seen a cat's reaction when a soft-fingered person slides an index finger across that continental divide that runs down the feline back? The closing of the eyes, the satisfied purr, the blissed-out arch of the spine? Hearing your name repeated ("I'm just sure, Julia, that you're going to love our new Super-Deluxe vacuum, because, Julia, a person with your taste and sophistication, Julia, would settle for nothing less, don't you agree, Julia?") Come to think of it, I'll take three.