Wednesday, October 26, 2011

Octopus to publish Biggest Loser cookbook

Octopus will publish the next tie-in title to ITV1 show "The Biggest Loser" next year, the third in the brand to be released by the Hachette publisher.
Publishing director Stephanie Jackson made the deal for UK and Irish rights with Shine commercial manager Maya Maraj for The Biggest Loser Cookbook, with plans to publish alongside the next series in January 2012.
The Biggest Loser Cookbook will include more than 100 recipes for calorie-counted meals, with a 14-day menu plan as well as shopping lists.
Jackson said: "The Biggest Loser is one of the world's top diet brands and this year's TV platform is stronger than ever before, so we're thrilled to be publishing a new tie-in that focuses on the best part of any weight-loss plan: eating delicious foods that just happen to be good for you."

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