together with Gerhard Steidl, who has published many of his books and with whom he has an imprint called Edition 7L, according to the Frankfurter Allgemeine Zeitung.
Shelf Awareness
Called Word and Image, the store would highlight Steidl titles as well as books from other publishers chosen by Lagerfeld and build on what has been a profitable business in Lagerfeld's 7L bookstore in Paris: selling custom libraries to readers.
Steidl told the paper that the best location for the store would be in lower Manhattan near the New Museum on the Bowery.
One title to be carried is a sweet novelty: a hardcover book called Paper Passion whose interior will be hollowed out to hold a container of a new perfume with the same name that smells of paper--an idea Lagerfeld had while leafing through the new Chanel catalogue.
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