Thursday, April 21, 2011

Children's Laureate Gets Waterstone's Branding

Press Release - Thursday 21 Apr 2011

The Children's Laureate will be rebranded as the Waterstone's Children's Laureate for the 2011-2013 post.

The new branding of the Children's Laureate reflects Waterstone's increased commitment to profiling the post in their stores and on their website. 'Waterstone's has been the main sponsor of the Children's Laureate for many years, and we are delighted to be able to continue sponsoring this invaluable and inspiring role. We are proud that our commitment is recognised in this new position as title sponsor, and will be upweighting our activity around the programme,' says Sarah Clarke, Waterstone's Buying Manager.

Press release

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