The Bookseller - 27.06.11 | Graeme NeillPan Macmillan has launched a new imprint to bring backlist titles to readers as digital editions or print on demand titles.
Macmillan Compass will be managed by fiction publisher Jeremy Trevathan and digital director Sara Lloyd. The publisher said the imprint will establish exclusive publishing partnerships with agents, literary estates and other rights holders. It said digital pricing across all formats will be "competitive".
Trevathan said: "We’re already in conversation with a number of agents who, like us, are very excited by this new project. We believe we are the right partner for agents because in addition to our proven digital skills, we will bring all the attributes and reputation of the Macmillan brand to tailored marketing and social media campaigns, print and online publicity and direct-to-consumer e-commerce."
Lloyd said: "Agents, estates and rights holders are only too aware of the long-tail opportunities available to them but don’t necessarily have the infrastructure or skills to fully exploit them. By working with Macmillan Compass, we can offer a powerful combination of our digital skills and expertise, our infrastructure, supply chain relationships, and editorial and marketing teams to fully exploit backlist rights."