Friday, June 24, 2011

The Digital Haystack: Where Are India’s Digital Publishing Programs?

While India leads the world in delivering outsourced publishing services for international publishers, its domestic industry is yet to embark upon a robust digital path.

Although strong IT capabilities in India are setting stage for the country to be a natural hub of publishing services, publishers within India are yet to jump on to the digital bandwagon. The value of publishing services outsourced to India is projected to reach $1.2 billion in 2012. Concerns of quality notwithstanding, India commands 60% of global publishing outsourcing.
The publishing industry in India is large and fragmented: approximately 19,000 publishers, publishing in 24 languages (including English); most are privately held, family-run enterprises. Although many of these are in the process of restructuring and professionalizing, legacy systems rule in the industry. Indian publishers are cautious by nature and slow to adapt to change, and some continue to be in denial to accept any medium other than print.

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