In summary, the results were as follows:
81% of BPANZ members are VERY INTERESTED in DP
77% are either already publishing in digital or are planning to do so within 2 years.
Most are seeking to acquire knowledge / skills in the areas of business modelling (92%), marketing (92%) and production (73%)
Educational publishing is of most interest (88%)
Most see NZ and export potential (79%)
Most see eBooks as the primary platform (64%)