Publishing Perspectives on content strategy and at the LBF

Why Publishers Need a Content Strategy Today Oxford University Press' Ingrid Goldstein explains why a simple five-step content strategy can ensure the longevity of the entire content of a publishing house.  Read more »

SURVEY: How Sophisticated is Your Publishing Content Strategy? Are you already working with a highly sophisticated content strategy, thus future-proofing your business, or are you still in the pen-and-ink era?  Read more »

More News from the London Book Fair 2012:

LBF 2012: Little, Brown’s Kent Gets Ready to Roar Off Little, Brown's COO, David Kent, leaves the business this week. He said good-byes during the London Book Fair, the last stop on his worldwide farewell tour.  Read more »

LBF 2012: "Listen and Respond" on Social Media A panel on social media at the London Book Fair tells publishers they can't afford not be engaged on various social media platforms.  Read more »

LBF 2012: Wu Wows With Oratory China's Vice Minister of General Administration of Press and Publication, Wu Shulin, recites a Ben Johnson poem at a London Book Fair party. Read more »

LBF 2012: Translating Minority Languages Authors and translators discuss why more effort should be taken to translate and support minority languages.  Read more »