Wednesday, January 21, 2009
Gerard Reid has left a new comment on your post
I'm sure we will see what I call "the relative displacement of media" phenomenon.Since the beginning of time, the invention of each new medium has never destroyed the preceding media, it has simply displaced them.
Even today we chisel words in stone on monuments and attend public addresses by academics, politicians, etc., make our own music at home, attend live performances, paint, sculpt and so on. So media do not disappear.
However displacement is not absolute. It is relative to all other media. Just look at what TV did to the cinema. At first it knocked the cinema into steep decline. Then the cinema industry remade itself, found new production values and marketing techniques and is today stronger than ever. Cinema in its time had done the same to live theatre and recorded music to home-made musical entertainment.
And yet each displaced medium has bounced back, stronger than ever.
If for no other reason than the lesson of history, we can confidently say that the traditional print book will:-
-be displaced by eBooks
-suffer some decline in print form
- after a time redevelop its format and values
- piggyback on the new medium to reassert itself
- emerge stronger than ever