July 26, 2013 - publishing talk
Many good self-published books are let down by a poor cover design. How can you avoid this and make yours stand out from the crowd? Anna Lewis offers a four-step solution.
At CompletelyNovel we’ve worked with authors for a number of years and the truth is that many good self-published books are let down by the quality of their cover, which can scupper the chances of it selling as many copies as it deserves. So how can you give your book the best possible chance?
Many writers choose to get a professional cover designer to help them out. The cost of this service starts at around £100 / $150 and go up to £1,000 / $1,500 depending on the experience of the designer or demand for their work. If you can afford this, that’s great, but some people aren’t in the position to spend that cash… at least not until they have sold a few copies!
Another option is to get hold of a creative friend such as a graphic designer or artist to help you. Or, perhaps your only option is to create the cover yourself. With these latter two paths it can be helpful to have a framework of the stages to go through and the aspects that you, and anyone helping you, will need to consider. Here are my suggestions based on advice from cover designers, publishers and the staff at CompletelyNovel’s experience with self-publishing writers.
Step One: Create a mood boardOK, so it might sound a bit pretentious to some, but actually it’s pretty useful to put all of your ideas into one place so that when you start putting the cover design together, you don’t start with a blank canvas. Every designer has their own method, but essentially you’re pulling together a collage of inspirational visual cues which can help you figure out how you are going to get your book’s message across to its audience.
This is something that you can start doing from an early stage. Take photos, take screenshots of typefaces that you like, find colours and patterns that resonate with the book’s contents, and organise them into common themes. This blog post is written from a designer’s point of view, but offers tips and underlines why moodboards are important.
Step Two: Research other covers of books in a similar areaYour book cover isn’t just a picture, it is your packaging. It should instantly communicate to the reader the kind of book it contains so it needs to fit in with the packaging that similar products use. I’d recommend heading to Mark Ecob’s blog for inspiration, and then head to an online bookstore such as Amazon and search for other books in your genre. What common elements do the covers have?
It’s surprising how similar they actually are. Particularly in genre fiction you’ll see patterns such as distressed text on crime fiction, or pastel images on chick-lit, or certain colour schemes. For non-fiction categories there are also trends such as the kinds of images used – are they photos, diagrams, cartoon sketches?
You will probably want to add this research into your mood board as it will help you identify which of the images you have gathered are going to communicate best to the reader. The trick is to make your book distinctive, but anchor it to existing consumer expectations.
Both of the above steps are worth doing even if you do get a professional to help you. It will ensure that you are on the same page in terms of the ‘feel’ of your cover.