Sunday, July 28, 2013

Cool idea of the Day: The Motorbooksmobile Tour

Shelf Awareness

Motorbooks, an imprint of Quayside Publishing Group, is traveling to auto shows and other events on the East Coast and in the Midwest through November in its Motorbooksmobile, a converted motor home designed to bring books directly to their targeted readers where they gather to celebrate their passion.

"Transportation enthusiasts--whether they are hot rodders, motorcyclists, racers, sports car fans--are keenly aware and appreciative of sharp design, quality form and thoughtful presentation. A beautiful, printed book is all of those things," said Zack Miller, Motorbooks publisher. "What better way to introduce these books to a car lover than to drive a huge truck full of them into the heart of a car show?”

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