iPad app transforms an iconic contemporary Asian art collection into a poetic medium to tell a story

Art Daily Newsletter

The musée MaGMA.sg collection, lovingly assembled over the past 13 years by two passionate Singapore-based Collectors include more than 200 original works of Asian contemporary art. SINGAPORE.- musée MaGMA.sg (MaGMA), a Singapore-based contemporary art collection, announces the virtual opening of its exhibition “Fairy Tales” with the launch of a revolutionary iPad app, available now on the Apple App Store. At the heart of musée MaGMA.sg origins is a profound and life-changing encounter with a Roy Lichtenstein painting, Desk Calendar (1962), at MOCA in Los Angeles. The encounter, entitled the Calendar Story, marked an early and spectacular milestone for two lives coming to union and the subsequent building of a contemporary art collection. The musée MaGMA.sg collection, lovingly assembled over the past 13 years by two passionate Singapore-based Collectors include more than 200 original works of Asian contemporary art in different media ... More