As well as questioning my talent as a writer, it questions my understanding of sex itself. To write bad sex, I must be either cynical, as a pornographer is cynical, or naive.
So yes, it hurts. And yes, the unspoken assumption is that we nominees will be good sports. It's all a bit of a laugh, and the word is that the Bad Sex awards party is among the best bashes of the literary year. Why spoil the fun by taking it all too seriously? This for me has echoes of the bullied child, who when finally reduced to tears hears his tormentors say: "What's the matter? Can't you take a joke?"