Since On Demand Books’s introduction of an Espresso Book Machine at BookExpo
America in 2007, general independent booksellers have been mesmerized by the
possibilities of what was promoted as “an ATM for books,” a machine that would
allow them to keep every book available in stock.
But the reality of the book
machine, which now retails for about $85,000, continues to be less certain.
Over the past six months, four independents have quietly returned their
machines, but On Demand's CEO said the company is adding other outlets and he
hopes to add more publishers.
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