September 27, 2015 NPR - Colin Dwyer
Annette Elizabeth Allen/NPR
For such a curious word, the term "blurb" has amassed a number of meanings in the decades since it worked its way into our vocabulary, but lately it has referred to just one thing: a bylined endorsement from a fellow writer — or celebrity — that sings the praises of a book's author right on the cover of their book.
They're claims couched in quote marks, homes for words you might never hear otherwise — like compelling, or luminous, or unputdownable. Heck, at least three books have reportedly inspired celebrated memoirist Frank McCourt to say "you'll claw yourself with pleasure."
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