Shelf Awareness
Winning the Nobel Prize in Literature proved to be a sales bonanza for Alice Munro. BookNet Canada, which compiles annual literary award studies examining the sales trends in the country for shortlisted and winning titles, partnered with Nielsen Book to analyze Canadian and international sales data for Munro's titles. The U.S. had the largest sales spike, increasing from slightly less than 3,000 units to more than 32,600 units in the week ending November 2. As the first Canadian to become a Noble Literature Laureate, Munro's sales gains in her home country were also immediate and substantial. Comparing sales in the week ending September 21 to the week ending October 19 (the week after the win on October 10), her sales increased by 4,424%. During that week after the announcement, sales of all her titles increased from 94 units to a height of 6,345 units, a 6,650% jumped. This was fueled in part by the release of Munro's latest book, Dear Life.
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On Tuesday, Munro's daughter Jenny was in Stockholm to accept the $1.2 million prize on her mother's behalf. In lieu of the traditional Nobel Lecture, a pre-recorded video conversation with Alice Munro was shown.
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