Saturday, August 02, 2014

The Catholic Book Trade: Brand Loyalty for Niche Publishing

Today's Feature Story:


One area of publishing where brand loyalty reigns is in religious books, and Roman Catholic books in particular, largely resulting from market fragmentation.
Discussion:


It has become harder and harder to keep Catholic authors who began their careers with small, niche Catholic houses loyal once they become popular.
More News from PP:


On the Kindle forum, Amazon said it wants to price most ebooks at $9.99, claiming lower prices will sell more books and return more money to authors. Many disagree.
From the Archives:


Norway’s Bible Society turned a new translation of the Bible into a surprise bestseller by marketing more like a pop culture novel than a religious text.

Friday, August 01, 2014

A preview of the Hatchards St Pancras bookstore

The second branch of Waterstones' iconic London Hatchards bookstore will open in St Pancras station today (1st August).

An exclusive preview look inside the store ahead of its opening to the public revealed a modern, stylish twist on the 217-year-old Hatchards identity, with customers welcomed with a neon sign in the traditional typography headlining two double-doored entrances, framed by brick arches.

The new store will offer customers the option of ordering a book by 3pm and being able to pick the title up by 5pm the same day, with those orders fulfilled by the larger Hatchards Piccadilly store.

As Waterstones’ retail manager for London Luke Taylor told The Bookseller, this secondary Hatchards will play more to international tourists flocking to Europe on the Eurostar as well as “erudite Londoners”. To this end, a range of London travel titles and London-themed gift products greet visitors on the right of the entrance, while newly-released titles flank the left. Spotlights suspended from the roof illuminate titles in the store’s different sections, which unfold to the left and right of the gangway as customers walk deeper into the shop. 

Original Hatchards tables showcase titles, blending the old with the new. The main cavity of the room contains the wider fiction section, which revolves around Hatchard’s traditional hardback and signed stock offering. For this, the original Hatchards on Piccadilly will act as a feeder for the smaller 2,000 sq ft St Pancras store.



“Signed stock will be in abundance here,” Taylor said. “Customers can expect to find their signed copies by Julian Barnes, Ian McEwan…Hatchards has been historically very old-fashioned and with this shop, we are appealing to classic Hatchards customers but also to a more modern reader base as well.”
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Roald Dahl Funny Prize on hold


Booktrust and the Roald Dahl Literary Estate have put the Roald Dahl Funny Prize on hold until 2016, the year of Dahl’s centenary.

The prize has been postponed because of its “overwhelming success” and so “warrants a review of future options in light of the increasing popularity of the awards”, Booktrust said.
C.e.o. Viv Bird said she wants the prize to have a “robust future” and will look at increasing the number of children who have a say in the winner.

She said: “The 900 children involved in the judging process over the last three years have told us how much they love humorous books, so we’ll be looking at how we might extend this participation to reach more children and young people, giving them a greater voice in choosing their favourite funny books in the future."

 The Roald Dahl Funny Prize was created in 2008 by Booktrust, the estate of Roald Dahl and author Michael Rosen, as part of Rosen’s work 
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What are YA books? And who is reading them?

Which books count as Young Adult, and which as teen or New Adult is ambiguous, and their readership is equally hard to define



Teenage boys
YAs, NAs or teens? … young men reading. Photograph: Cultura Creative (RF) /Alamy

After the costume-crowded overexcitement of the first ever Young Adult Literature Convention, brainchild of current children's laureate Malorie Blackman, many authors, readers and bloggers have been mulling over what exactly it is that makes a book YA. Is "YA" the same as "teen", and who is it read by? What are its requirements and restrictions? And what about "New Adult"?


In the past, I've used the labels "teen" and "YA" interchangeably, but a quick straw poll of aficionados reveals two differing standpoints. Some feel they basically cover the same ground, and others think that while both refer to age categories "teen" covers 12-14, and "YA" is aimed at about 14+. For the latter, the later Harry Potter books, in which torture and murder come to the fore after the gentler series beginnings, would count as "teen". YA, meanwhile, is more likely to deal frankly with sex, tackle challenging issues and adult relationships, and feature swearing. Andrew Smith's Grasshopper Jungle, for instance, a genre-melting account of perpetual adolescent horniness against a backdrop of mutated, man-eating human locusts, pulls no punches in its frank examination of teen lust, expressed throughout in pungent and profane language. 
However, the acceptability of the F-word varies widely from publisher to publisher, and its inclusion may mean a book falls foul of gatekeepers or won't be stocked by school libraries, limiting its potential readership. (This can be frustrating for YA authors, who feel that, as teenagers habitually swear, trying to create convincing voices for them without using anything stronger than "flip" can strain credibility – and seem, in a world full of sweary films, telly and video games, futile.
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Ubud Writers & Reader's Festival 2014 Program is Live: Over 150 Literary Stars Announced!


 
Dear Friends,

We are delighted to share with you the full program and ticket release for Ubud Writers & Readers Festival, October 1-5, 2014.

With over 150 writers from more than 25 countries it’s truly a celebration of global issues, big ideas and extraordinary stories. This year's theme, Saraswati: Wisdom & Knowledge is an exploration of the wisdom to be gained by creative expression.

Leading the lineup is Sir VS Naipaul, Booker Prize-winner and Nobel Laureate. This is a once-in-a-lifetime opportunity to meet a literary legend of the 20th century.

A number of the Festival’s writers are no strangers to prizes – such as Hassan Blasim (Independent Foreign Fiction Prize); Eimear McBride (Baileys Women’s Prize) and Cyrus Mistry (2014 DSC Prize) – to name a recent few.

Queen of Crime and creator of much-loved series Wire in the Blood, Val McDermid will be jetting over from Scotland, while master novelist Amitav Ghosh joins us along with Pulitzer Prize-finalist Deborah Baker (they'll also lead an exclusive post-Festival Komodo Islands cruise).

With wandering in their blood, the program features British travel writing great Colin Thubron; memoirist Robyn Davidson; Tim Cope; and Carl Hoffman.

Rayya Elias, Kate Holden and poet Kosal Khiev are all survivors of different stripes, while star of Spike Lee’s Inside Man, Carlos Andrés Gómez is also an acclaimed spoken-word poet and writer.

Leading the vanguard for avant-garde Asian fiction is Chinese writer Can Xue and Japanese novelist Minae Mizumura.

From Indonesia the Festival has invited publishing pioneer Goenawan Mohamad, journalist and culinary expert Bondan Winarno, intellectual Azyumardi Azra, art patron Agung Rai and Festival favourites Debra YatimAhmad Fuadi and Ketut Yuliarsa‘Truman Capote with a machete’ Made Wijaya joins the line-up, as does How to act Indonesian YouTube hit sensation Sacha Stevenson, plus many more.

Ardent human rights activists and social commentators are plenty, from one-time UN Representative in Sudan Mukesh Kapila, to frontline journalist Pallavi Aiyar, author of The Wisdom of Whores and Indonesia etc. Elizabeth Pisani, and Polish editor and journalist Adam Michnik. On the environmental front we have Keibo Oiwa, Nadya Hutagalung, Willie Smits and more.

In addition to our Main Program and Special Events, we've added exciting extras: Yoga; Digital Dialogues; Surf; plus of course Environment Day and The Kitchen. We hope you enjoy exploring.

With literary lunches, workshops, in-depth conversations, children's and youth events, twilight performances, film screenings, poetry slams, cultural masterclasses, art exhibitions, book launches and more, be sure not to miss this world class event set in Bali’s cultural heartland.

Regards,

CHILDREN'S BOOKS IN THE MEDIA

PW

From Deadline:
Universal Pictures has acquired the film rights to The Day the Crayons Quit, the bestselling picture book by Drew Daywalt and Oliver Jeffers. Click here
From Salon:
The plot to destroy education: why technology could ruin American classrooms – by trying to fix them. Click here
From the Los Angeles Times:
John Green's YA novels have come under fire again from parents. Click here
From BuzzFeed:
A new study says that children who read Harry Potter are more sympathetic to stigmatized groups. Click here
From Entertainment Weekly:
See some highlights from Daniel Radcliffe's first Comic-Con. Click here
From Bookish:
YA Road Trip: Ann Aguirre shares a day in the life of a touring author. Click here
From the Wrap:
How Sony's Goosebumps is reinventing the book adaptation. Click here
From ShortList:
Pop Culture Imagined as Children's Books. Click here
From Flavorwire:
10 dark, creepy children's books every kid should read. Click here
From Variety:
All the Bright Places, a debut YA novel by Jennifer Niven, due out next January, has been optioned for film, with Elle Fanning attached to star. Click here
From the New York Times:
The Common Core should finally improve math education, but no one has taught the teachers how to teach it. Click here
From School Library Journal:
And Tango Makes Three can now remain in Singapore's libraries. Click here
From WAMC:
"We keep learning and growing with the series": Magic Tree House author Mary Pope Osborne. Click here
From the Bookseller:
Warner Bros. has created a Harry Potter franchise development team. Click here
From the Guardian:
Holly Black has been chosen to write the next Doctor Who book. Click here
From NPR:
Pop-up books make environmental science easy for kids to understand. Click here
From Bookish:
Careers for Children's Book Characters. Click here
From the Huffington Post:
Three ways to figure out what YA book to read next. Click here