Shelf Awareness
Inklings Bookshop, Yakima, Wash., had this reaction to Jeff Bezos's prediction that Amazon will eventually deliver packages via drone: staffers hung a genuine drone over the store's registers to act, as Susan Richmond put it, "as a conversation starter for our smart, independent employees who are far from drones. We have 12 employees on our payroll who live in the community, support the economy and pay taxes and are excellent at helping customers face to face."
She added that the store is also using the drone "to highlight the fact that 95% of the books we order every day are in the store the next day around noon and the whole experience for our customer is bracketed by delightful exchanges with real human beings every step of the way."
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