Shelf Awareness
Noting that "booksellers in New York City say they're still thriving, amid a forecast for their business that's looking sunnier than ever," DNAInfo offered "five reasons why New York City booksellers are doing better than you think":
"If [Amazon, with its new bricks and mortar store] want to compete with the smart, personalized service that indie bookstores and our amazing employees can provide, good luck to them!" said WORD Bookstores owner Christine Onorati. "I'm up for the challenge."
Chris Doeblin, owner of Book Culture, observed: "With Borders gone, Barnes & Noble failing, its viable for more and more bookstores to be opening, because people are still reading. Its still a vibrant part of people's lives and I think there's an under availability of books in lots of places, certainly in New York City."
Greenlight Bookstore co-owner Rebecca Fitting said, "There's definitely been a trend back towards shopping small. That kind of thing cycles around over the years: you expand big and then people miss shopping local."
- They're facing less and less competition from national big-box bookstores, like Borders and Barnes & Noble.
- They're testing out new markets with pop-up shops and off-site operations.
- They appeal to New Yorkers who increasingly want to shop local.
- They select books based both on data and intuition.
- They're selling items and promoting perks other than books.
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| Book Culture | |
Chris Doeblin, owner of Book Culture, observed: "With Borders gone, Barnes & Noble failing, its viable for more and more bookstores to be opening, because people are still reading. Its still a vibrant part of people's lives and I think there's an under availability of books in lots of places, certainly in New York City."
Greenlight Bookstore co-owner Rebecca Fitting said, "There's definitely been a trend back towards shopping small. That kind of thing cycles around over the years: you expand big and then people miss shopping local."
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