Monday, November 30, 2015
Potton & Burton have another accolade to celebrate
PANZ News release
And the winner is…Emma Radcliffe – Recipient of the W.E and M.L Forde Scholarship to Yale announced
The competition was fierce with 14 of New Zealand’s top publishing executives in the running for a coveted place at the Yale Publishing course next July.
The scholarship of NZ$13,000, to cover course costs, flights and accommodation is thanks to the generosity of the late Margaret Forde.
The selection panel had a tough decision to make; made all the more difficult by the sheer calibre of the applicants, and the discussion was challenging and robust.
PANZ is delighted to announce that the candidate who stood out both with her experience and for her application and the recipient of the W.E and M.L Forde Scholarship is Emma Radcliffe, Managing Director of Potton & Burton.
Emma comes from a varied and diverse background in sales and marketing overseas and is responsible for Potton & Burton’s day-to-day operations and the on-going relationship management for distribution partners. She has been with the company for more than seven years and works in conjunction with the company’s owners, Craig Potton and Robbie Burton, to develop the strategic direction of the company.
Emma says “I am absolutely delighted to have been chosen as the recipient of the W.E & M.L Forde Publishing Scholarship for 2016. My attendance will really enhance my own career progression, as this kind of training is obviously difficult to find in New Zealand and Yale provides the perfect opportunity to immerse myself in a programme designed to encourage new strategies and ways of thinking about publishing. It will also allow me to benchmark Potton & Burton against other international publishers and enables me to bring their best practices back to New Zealand.”
About the scholarship:
W.E and M.L Forde Publishing Scholarship to the Yale Book Publishing course.
Margaret Forde left a legacy to fund a publishing scholarship which PANZ has been asked to administer for the next 4 years. Margaret Forde and her husband Ted worked for William Collins & Sons from the late 1950s and Margaret also worked proof-reading and editing for David Bateman in Auckland.
The scholarship of NZ $13,000 is available to one publisher to attend the Yale Book Publishing course held annually in mid-July on the Yale University Campus. The scholarship is to be awarded annually from 2016-2019 inclusive.
The Yale Publishing Course (YPC) is a week-long intensive classroom-based course for mid- to senior-level book professionals in all areas of publishing: management, editorial, business development, digital strategy, design and production, advertising, sales, and marketing. With a challenging and timely curriculum, YPC focuses on introducing attendees to new strategies and ways of thinking in a highly intimate seminar environment. The YPC experience exposes attendees to an international network of peers and an expert faculty composed of Yale faculty and thought leaders in the industry..
New Zealand publishers who have previously attended the course have found it immensely beneficial.
Sam Elworthy, Director AUP writes;
I’d been in publishing more than a decade when I did the Yale Publishing Course and I learned a whole lot—from outstanding Yale Business School lecturers; from major figures, young and old, from US publishing who were the presenters; and from other participants in the course, from the US and around the world, from Random House to Elsevier to independent and university presses. You live in, you talk publishing 24/7, you gain a bigger vision.”