Saturday, November 28, 2015

Why Social Media Should Become Publishers' New Testing Ground

Book2Book Thursday 26 Nov 2015

Testing books isn't a common practice in the publishing industry. It makes sense, considering that for the majority of the industry's history acquiring a new title relied on an individual editor's intuition and skill. In the past, the only way to find out if a book would be successful in a certain demographic was simply publishing it and seeing how the sales performed.

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