Shelf Awareness
"I think the most interesting [change] is one we are still riding right now: what I'd call 'the return to the bookstore.' Over the past couple of decades, some of our customers were tempted to fill their book needs elsewhere--at inexpensive retail outlets, online, through e-books, etc.
But many of those customers have returned to our stores these past few years with a renewed sense of commitment. Our customers' awareness of the importance of shopping local, the pleasure of the physical book, the value of browsing a well-curated selection, and the fulfillment that is gained by interacting in person, in a real space with other readers engaged in the activity of sharing and exchanging ideas, is greater than it's ever been."
But many of those customers have returned to our stores these past few years with a renewed sense of commitment. Our customers' awareness of the importance of shopping local, the pleasure of the physical book, the value of browsing a well-curated selection, and the fulfillment that is gained by interacting in person, in a real space with other readers engaged in the activity of sharing and exchanging ideas, is greater than it's ever been."
--ABA v-p Robert Sindelar, managing partner of Third Place Books in Lake Forest Park and Seattle, Wash., in a q&a with Bookselling This Week
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