Reps pick the winners for Christmas: Reindeer or Elves?
by Marcus Greville
At this time of year customers are desperate for a literary fix, be it for gifts or their own summer reading, and it primes the shopfloor for bookselling lit-geeks to hit their stride and wax lyrical about the panoply of titles on offer for Christmas. But we booksellers are street level in a much larger supply chain, one that stretches back to the scattered writing desks of the authors themselves.
Words find their way from the author’s fingertips to paper and screens, then to agents and publishers, edging closer to the street readers. Yet it’s the publisher's Reps, the taste merchants, the lit-dealers who pitch these tomes to the booksellers. We’re hooked on Reps to help us filter the monthly migrations (numbering in the thousands) of books so we can present the tastiest banquet we can to our individual customer base. Booksellers deal it out, but the Reps supply the goods.
So what do the Reps, the lit-kahunas, pick from the tumult of Christmas? What do they back personally and/or professionally? What title will win the turf war? And who would win in a fight between Santa’s reindeers and those pesky elves? These are important questions and it makes sense to go to the source. Read On.
At this time of year customers are desperate for a literary fix, be it for gifts or their own summer reading, and it primes the shopfloor for bookselling lit-geeks to hit their stride and wax lyrical about the panoply of titles on offer for Christmas. But we booksellers are street level in a much larger supply chain, one that stretches back to the scattered writing desks of the authors themselves.
Words find their way from the author’s fingertips to paper and screens, then to agents and publishers, edging closer to the street readers. Yet it’s the publisher's Reps, the taste merchants, the lit-dealers who pitch these tomes to the booksellers. We’re hooked on Reps to help us filter the monthly migrations (numbering in the thousands) of books so we can present the tastiest banquet we can to our individual customer base. Booksellers deal it out, but the Reps supply the goods.
So what do the Reps, the lit-kahunas, pick from the tumult of Christmas? What do they back personally and/or professionally? What title will win the turf war? And who would win in a fight between Santa’s reindeers and those pesky elves? These are important questions and it makes sense to go to the source. Read On.
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