Friday, November 20, 2015

Betting Big On Literary Newcomers

Book2BThursday 19 Nov 2015

Literary fiction, long critically revered but poorly remunerated, is generating bigger and bigger bets by publishers. Thanks to a spate of recent runaway hits such as "The Goldfinch" in 2013 and "All the Light We Cannot See" last year, publishers are increasingly willing to pony up enormous advances to secure potential blockbusters.


WSJ

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