Tuesday, November 10, 2015

Amazon VP On Amazon's New Bookstore: 'We Have No Idea What's Going to Happen'

Book2Book Sunday 08 Nov 2015

Never has the opening of a new bookstore been written about more than the launch of Amazon Books in the University Village shopping mall in Seattle on November 3. In spite of all the speculation about what Amazon is really up to with the store, Jennifer Cast, v-p of Amazon Books, said that the objective from the beginning has been to create a place where customers can discover and pick up great books. 
She downplayed the idea that the store was a prototype for other outlets that would sell a range of items that Amazon offers online. "The store is called Amazon Books," she noted.


PW

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