The publishing industry is already bracing itself for a Caitlyn Jenner memoir—but just how big a deal could the book be? “It’s going to be one of the biggest publishing events ever,” says Emi Battaglia, director of marketing and publicity at Regan Arts. “Everybody in town who is able to pay a pretty significant price—because I don’t think it’s going to come cheaply—is going to want to be in [on the book auction].” Which leaves us wondering:

How much is it worth?
Battaglia believes an advance could bring in as much as $10 million. “High seven figures for sure,” she adds. Another publishing insider thinks it will go for even more, possibly as high as the advance Bill Clinton received for his autobiography: “It could be worth $12 to $15 million.”
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