Tuesday, January 28, 2014

Oprah 2.0: Book Club Marries Magazine, TV and Digital

The re-booted iteration of Oprah's influential book club is leveraging multiple platforms in print and digital for maximum exposure and engagement.
Oprah is great for women, but she's not talking to men. Isn't it time publishers and the media take men as seriously as readers as the men take themselves?
2013 was a good year for Urdu publishing, with several notable titles hitting bookstores, but unlicensed reprinting of copyright protected works persists.
From the Archives:
UK publisher And Other Stories relies on reading groups to help choose which books to translate. Here’s a look from inside the German reading group in Berlin.

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