Thanks to anti-piracy and price comparison websites, the ebook market is looking healthy
As ebooks find more and more readers overseas, they might at first seem to have slipped a bit over here – an industry report last summer showed growth apparently slowing. But the analysts Nielsen attributed that to the extraordinarily high sales of the previous year – aka the Fifty Shades effect. Discounting that bubble, they predicted that 2014 would be the year when fiction ebooks overtook sales of fiction paperbacks – not least because sales of hardback and paperback novels are falling even faster than sales of fiction ebooks are rising.
Finally, book comparison site Luzme, which allows consumers to search across multiple bookstores for the title they want – a kind of literary Comparethemarket – revealed that British ebook buyers are more parsimonious than their US counterparts, overwhelmingly preferring books for less than £1 and almost nothing over £5. Not surprising when you've got the likes of Sainsbury's offering hundreds of books for 99p – but the fact that British readers are buying ebooks in droves from supermarkets implies a pretty healthy market,