Thursday, January 30, 2014

Book Trailers Serve as a Multiplier for Book Discovery

In the age of the internet, online promotional videos offer the best opportunity for persistent book discovery, argues Gabriel Pena i Ballesté of
Several campaigns have started this year to encourage readers to pickup and appreciate more books by women writers.
More from PP:
PEN International and Unesco have launched new research and training programs in Kenya, Haiti, Serbia and Nigeria to bolster local book publishing industries.
In this Exprima Talks episode, Corey Pressman talks to startup Beneath the Ink about their ebook enhancement technology, and to author Emma Boling about how she used it in her book, Mistress of France.
From the Archives:
Can SEO be the missing link to better book discovery? Yes and no, says Nick Ruffilo. The magic formula calls for good SEO and great metadata to boost the discovery potential.

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