Friday, October 29, 2010

Huge Sponsorship by Galaxy

Katie Allen -- The Bookseller - 28 October 2010

The publishing industry is looking increasingly chocolatey as Galaxy, the confectioner which cajoles its customers to “indulge yourself with a good read and the smooth taste of Galaxy chocolate”, has stepped in with £300,000 sponsorship for the advertising campaign for Quick Reads. The World Book Day Promotion in March next year will include titles by Benjamin Zephaniah, Cathy Gayle and James Patterson.

The chocolatier, which is also promoting the likes of Ian Rankin and Audrey Niffenegger in its one million book giveaway, is also sponsoring the inaugural National Book Awards, which revealed their shortlist this morning. In the running are titles from Tony Blair, the Duchess of Devonshire, Patrick Ness and Man Booker shortlistees David Mitchell and Rose Tremain. The winners of the prizes will be revealed at the ceremony next week (10th November).

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