Licensing
provides many routes for internal and financial growth, and publishers really
should be wise to them all. John Styring, CEO of Igloo Books, offers his top
tips.
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Discussion:
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Today,
perhaps the most ambitious and aggressive community in publishing is
self-publishing. How practical is it for a self-publisher to pursue licensing
deals?
Read more » |
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More News from Publishing
Perspectives:
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James
Joyce's 1939 novel Finnegans Wake has become a bestseller in China,
selling out its initial print run in just three weeks.
Read more » |
Porter
Anderson's curation of the best of the web for authors looks next weeks TOC
New York, concerns about B&N's future, and Faber's new transmedia
project.
Read more » |
From the Archives:
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Publishers
exhibiting at the Licensing Expo International included Penguin, Scholastic
and Wiley. Harlequin was represented by a licensing agency called
Brandgenuity.
Read more » |
Former leading New Zealand publisher and bookseller, and widely experienced judge of both the Commonwealth Writers Prize and the Montana New Zealand Book Awards, talks about what he is currently reading, what impresses him and what doesn't, along with chat about the international English language book scene, and links to sites of interest to booklovers.
Wednesday, February 06, 2013
5 Tips for Publishers Pursuing Licensing Deals
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