Tuesday, February 26, 2013

A Titan’s How-To on Breaking the Glass Ceiling

By  - Published: February 21, 2013 - The New York Times

Before Sheryl Sandberg, the chief operating officer of Facebook, started to write “Lean In,” her book-slash-manifesto on women in the workplace, she rereadBetty Friedan’s “The Feminine Mystique.” Like the homemaker turned activist who helped start a revolution 50 years ago, Ms. Sandberg wanted to do far more than sell books.
Photo by Todd Heisler/The New York Times
Sheryl Sandberg, the chief operating officer of Facebook, is trying to create her own version of consciousness-raising groups.
Ms. Sandberg, whose ideas about working women have prompted both enthusiasm and criticism, is attempting nothing less than a Friedan-like feat: a national discussion of a gender-problem-that-has-no-name, this time in the workplace, and a movement to address it.
When her book is published on March 11, accompanied by a carefully orchestrated media campaign, she hopes to create her own version of the consciousness-raising groups of yore: “Lean In Circles,” as she calls them, in which women can share experiences and follow a Sandberg-crafted curriculum for career success. (First assignment: a video on how to command more authority at work by changing how they speak and even sit.)

In an interview for “Makers,” a new documentary on feminist history, Ms. Sandberg, 43, said: “I always thought I would run a social movement, which meant basically work at a nonprofit. I never thought I’d work in the corporate sector.” 

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