Shelf Awareness
The "global craze for adult versions of children's favorites" has fueled a huge demand for coloring books, the Guardian reported, noting that Laurence King Publishing announced at this week's Beijing International Book Fair that Johanna Basford's adult coloring book Secret Garden has sold 6.8 million copies around the world, including three million in China, 1.1 million in Brazil, 650,421 in the U.S., 500,000 in South Korea and 477,658 in the U.K. to date.
The publisher dubbed Beijing the "adult coloring-in capital of the world."
The publisher dubbed Beijing the "adult coloring-in capital of the world."
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