Tweens
have plenty of cash to spend on themselves, so there's a big opportunity
there for publishers, but they have to learn what tweens want and how to
deliver it.
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Discussion:
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On
November 28 in NYC, Publishing Perspectives will host a half-day conference
focused on how publishers can reach teen readers. We hope you will join us!
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More News from Publishing
Perspectives:
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Survey
data published yesterday showed that 35% of e-reader owners used their
devices only once, while 37% regretted buying an e-reader.
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Each
Tuesday, Porter Anderson's Ether for Authors: Sans Frontières — a new weekly
column focused on the news, needs and neurosis of authors — across the globe.
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From the Archives:
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War
is a tricky subject to write about for teens. So what makes such a novel
worth reading? It’s all in the details, argues author Beth Kephart.
Read more » |
Former leading New Zealand publisher and bookseller, and widely experienced judge of both the Commonwealth Writers Prize and the Montana New Zealand Book Awards, talks about what he is currently reading, what impresses him and what doesn't, along with chat about the international English language book scene, and links to sites of interest to booklovers.
Wednesday, November 14, 2012
Publishing Perspectives - Reaching Tween Readers: Content Matters More than Format
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