Wednesday, November 14, 2012

Publishing Perspectives - Reaching Tween Readers: Content Matters More than Format


Tweens have plenty of cash to spend on themselves, so there's a big opportunity there for publishers, but they have to learn what tweens want and how to deliver it.
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Discussion:
On November 28 in NYC, Publishing Perspectives will host a half-day conference focused on how publishers can reach teen readers. We hope you will join us!
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More News from Publishing Perspectives:
Survey data published yesterday showed that 35% of e-reader owners used their devices only once, while 37% regretted buying an e-reader.
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Each Tuesday, Porter Anderson's Ether for Authors: Sans Frontières — a new weekly column focused on the news, needs and neurosis of authors — across the globe.
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From the Archives:
War is a tricky subject to write about for teens. So what makes such a novel worth reading? It’s all in the details, argues author Beth Kephart.
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