Nine millionth book to be gifted to encourage children to develop a lifelong love of reading

Pearson Press Release - November 13, 2012

Actress Tamsin Greig launches Booktime 2012 with the help of schoolchildren and some furry friends

There is a saying in showbusiness that you should never work with animals and children but today (13 November 2012) actress Tamsin Greig will do exactly that!
As part of the national launch of Booktime 2012, the award-winning free books programme for reception-aged children in England and Wales, Tamsin - who is most recently famous for her role in BBC2's Episodes series - will read the story book The Tale of a Naughty Little Rabbit to pupils at The Cathedral School of St Saviour and St Mary Overy primary school in Southwark, London.
As well as 30 primary school children, Tamsin will be joined by some furry friends from Animal Magic Mobile Zoo and honorary guest, Peter Rabbit.
This year, over 1.45 million books will be gifted to 731,000 children in their first year of school through Booktime, which aims to inspire a lifelong love of reading by encouraging families to have fun reading together. Each free book pack is a timely reminder of the continuing importance of sharing stories with children even when they have started school. 
Children in England will receive their book packs this autumn term, containing The Tale of a Naughty Little Rabbit, published by Frederick Warne &Co., an imprint of Penguin Children's, and Tim's Din, from the Phonics Bug series by Pearson

More at http://www.pearson.com/news/2012/november/nine-millionth-book-to-be-gifted-to-encourage-children-to-develo.html