NEW YORK (Reuters) - Bookseller Borders Group Inc (BGP.N: Quote, Profile, Research) unveiled a new concept on Wednesday -- a store where shoppers can mix and burn CDs, explore their genealogies and even publish their own novels.
"If you don't have something you do better than the other guys, then frankly the customer doesn't really need you," Jones said. "This is really intermingling the typical bricks and mortar with the Internet and digital worlds."
The new stores feature a digital center where shoppers can download music, or search ancestral records through "Borders Genealogy Services," which are provided through a partnership with Ancestry.com.
Borders is also teaming up with self-publishing Web site Lulu.com to allow consumers to write their own books, with an eye on eventually selling some of these books in the new stores.
Customers, meanwhile, can print photos at the stores through its "Borders Digital Photo Printing" program.Jones said the digital center -- which will have staff to assist customers -- will be an "income driver" because Borders will charge shoppers for the different products they produce