Monday, August 10, 2009

FROM THE MOST INFORMATIVE AND USEFUL PUBLISHING PERPECTIVES


By Andrew Savikas, vice-president, O'Reilly Media

Within a few years (or sooner) more people will read the books we publish at O'Reilly Media in digital form than in print. While it won't happen that quickly for other publishers, it will happen. That doesn't mean that print books will go away - it just means that publishing will be about digital products that you might happen to sell in print, not print products that you might sell digitally.One of the key characteristics of digital publishing is that it means publishing content that's usually consumed while also connected to the Web. It means that content can be connected to the rich tapestry of hyperlinks and community that thrive on the Web. And, perhaps the biggest implication of publishing content that's connected to the Web is that the Web is, of course, a World Wide one. Publishing is quickly becoming a truly global business, brimming with opportunity for companies willing to adapt their thinking and their businesses. (read on...)

Bonus Material: O'Reilly's Global iPhone App Distribution Visualized
By Edward NawotkaAs Andrew Savikas argued in today's main article, digital distribution easily breaks down borders and the focus for a sales team is global, not local. As an example of this argument, Andrew Savikas points to O'Reilly Media's iPhone apps, which are purchased predominantly in the US, though in a higher overall proportion by overseas buyers.Savikas provided two graphics displaying overall geographic breakdown in sales: (read on...)

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Falling In and Out of Love, with E-books by Edward NawotkaThe Summer of Stieg: How Larsson Conquered Spain and Latin America by Adriana V. LopezHow "Cons" Challenge the Status of Industry Insiders by Lance FenstermanPublishing Perspectives Launches Print Edition for Frankfurt Book Fair by Edward Nawotka

Top US/UK Trade Talk
Rethinking Contracts; Borders UK at Risk (read on...)

German Buch News
Free BookRix.de Hits 30,000 Users(read on...)

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