Thursday, August 27, 2009

David Fickling Books To Launch New Website
Wednesday 26 Aug 2009

Publisher David Fickling Books launches new website - - which went live on Wednesday 26th August.

To coincide with the site's launch, Mark Haddon's eagerly awaited adventure story BOOM! will be serialised prior to publication using the Random House widget, which allows consumers to read extracts and search inside the text. Visitors can forward the widget to friends or embed it into their website or blog. This is the first time the widget has been used to serialise an entire book, and its easy format makes it ideal for young readers to use.

In a very special offer visitors who sign up for updates from the site will, for a limited period, receive a hard copy of Philip Pullman's bestselling book ONCE UPON A TIME IN THE NORTH in the post.

This is the first time that the Group has done such an exercise with a new website. David Fickling Books authors and illustrators have been closely involved in building the site, with much of the content including the biographies and synopses written by the authors themselves.

David Fickling comments, "This is a wonderful new window into our house of stories and a chance to meet our world beating band of writers. Come, peek and see for yourself."
Ros Lawler, Head of E Commerce, adds, 'The widget is a fantastic tool which really enhances the experience of reading books online. This is the first time we've used it to serialise a whole book and younger readers will be able to share it with their friends and add it to their own websites. Our goal is to spread Boom! as far and wide across the internet as possible.'

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