19.08.09 Graeme Neill in The Bookseller
The Booksellers and Publishers Associations will "definitely" progress the Bookaholism idea first mooted at this year's Book Industry Conference, as well as a number of other initiatives generated by the event. These include developing new promotions on backlist, an "Antiques Roadshow" for books, joint lobbying for the protection of copyright, creating a central returns hub for the trade and developing an adult dimension to World Book Day.
David Cooke, Tesco category manager and retailer joint chair, said: "We will definitely be progressing the Bookaholics idea with Damian Horner. This is extremely exciting and has already progressed beyond the concept presented at the Cambridge Conference." He added: "There is also strong support for working with Victoria Barnsley and her team at World Book Day, to see if a new WBD initiative can be developed for adults. Already some great new ideas have been put forward."MacKenzie added: "The Liaison Group will also be taking on board suggestions for a new campaign to promote backlist, and there could well be a number of further ideas which can be usefully progressed. In a recession when trading is so difficult, it is so rewarding to see the booksellers and the publishers on the Liaison Group working so well together to help develop the market."