Saturday, August 29, 2009

From Publishing Perpectives
Publishers Must Change the Way Authors Get Paid
By M.J. Rose

Shout it from the rooftops, or better yet, hashtag it on Twitter. It's time to turn the page on how authors get paid.Times have changed, and with them, every aspect of the publishing landscape is morphing. And from my vantage point, nowhere is it changing more than in marketing. Authors aren't waiting and watching to see what publishers aren't doing for their books - they are jumping in feet first and months ahead of their houses to make sure there's a serious marketing and publicity effort.
And publishers aren't gnashing their teeth over the author's involvement anymore - they are encouraging it. (read on ...)

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