Friday, December 23, 2016

WH Smith to 'Expand Bookshop Portfolio'

Shelf Awareness
At Heathrow Airport
WH Smith is "very ambitious" about its recently opened Travel Bookshop at Euston Station in London "and is keen to roll the format out to other travel locations," the Bookseller reported. The new concept stores are "staffed by booksellers with specialist knowledge to provide recommendations to readers and has a greater emphasis on backlist titles with the aim of giving 'the travelling public a wide and distinctive book offer.' "

"We are going to make sure that all landlords see this shop and that they have this in their sights when they're thinking about new retail ranges," said Carl Cowling, managing director of WH Smith Travel. "We are very ambitious about it.... To do this you have got to have a lot of specialist knowledge to get it right. I think we would want to get it right here and then before we thought about opening anymore."

Euston Station was home to the first WH Smith store in 1848. "We wanted to do something different with this shop other than book charts, we wanted to focus on recommendations, we wanted to be more specialist," Cowling added. "We have employed a completely different set of people. People who love books and really believe in what they are doing."
The Euston outlet joins eight other standalone WH Smith Travel Bookshops across the country, at Heathrow Terminals 3, 4 and 5, Gatwick Airport, Glasgow Airport, Edinburgh Airport and Bristol Airport.

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