Penguin Books - $45.00
Back in the 1890s,
being an ad man in New Zealand was a simple case of placing an ad in the paper
on behalf of a client. By the 1980s, it was a golden ticket to an exclusive
club of fast cars, big bucks and bad behaviour.
Sell! takes you on a
wild ride through the history of New Zealand advertising and its larger-than
life personalities – from selling the suburban fantasy to power games,
overnight acquisitions,
lunatic capers and
the iconic Kiwi ads that reached giddy heights on the world stage.
Legends of the
local ad scene recall the glory days of big budgets and bigger egos, and tell
the stories behind New Zealand’s best-loved
campaigns,
including the Fernleaf family, Spot the dog and the infamous Bugger ad.
A tale of
creativity and ingenuity as much as it is of indulgence, Sell! will inspire
anyone who’s ever wanted to carve their own destiny in the face of the
disapproving establishment.
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